Momentum: Turning Shoppers into Token-Paid Brand Advocates

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Are you an avid shopper spending hard-earned bucks on necessary (and not very necessary) stuff? Do you suffer from the fact that your buying activity is overly underestimated? Are you tired of non-personalized, spam-like promotions, which actually bring you no benefit, but irritation? Say goodbye to this crying injustice and meet MobileBridge Momentum – a blockchain-driven, crypto-token based marketing automation platform that pays you cryptocurrency for your loyalty to brands!
Why am I so excited about MobileBridge Momentum? There is a good reason for that. Until now, there were only workable two methods to acquire cryptocurrency: to buy some (through an ICO or an exchange) or to mine some. Both are very risky, time, money, and effort-consuming engagements. But with the Momentum platform, earning crypto coins will be as easy as liking this post! Isn’t it a miracle? Surely, you should not consider my review as an investment advice, because I just share my humble subjective opinion with you, but I really think that Momentum is what we cannot do without.

What is Momentum?

Momentum is essentially a cloud-based, B2B SaaS (software as a service) marketing automation platform to create amazing campaigns, which end-users cannot help but fall in love with. Momentum is envisioned to solve the problems of traditional marketing methods, such as:
Today’s email campaigns are annoying, non-personalized, and spam-like (say, ineffective);
Companies cannot engage well with their customers because their proposed loyalty programs are not fair and often are difficult to understand and participate in;
Brands are only eager to reward customers for spending money on their products/services but actually not to incentivize those who show their loyalty in other ways (like promoting a brand in the social networks);
Loyalty programs involve the accumulation of points. Such points often have a limited period of validity. Once expired, these points are not useful any longer.

It is supposed that companies will be able to initiate new or convert their existing campaigns into crypto-based reward & loyalty programs. If a customer not only purchases goods/services from a company/retailer but contributes to the brand awareness in the social media, then he/she turns into a marketing machine, a well-paid one, I must confess.

Why is Momentum Unique?

Though some skeptics may treat Momentum as a bit more advanced cashback service, actually it is far from being it. I personally do not know such a cashback program which pays me money back – real-world money, portable, rustling, payable money like dollars or euro. Momentum not only empowers companies to conduct their own branded tokenized (!) campaigns & demand generation strategies but also allows customers to earn and keep Momentum Tokens (as well as branded tokens) in their wallets and then exchange them either into other branded tokens or into other cryptocurrencies like Bitcoin or even into fiat money! But benefits of Momentum do not stop here. Indeed, there are many of them, both for customers and marketers.

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What benefits can consumers reap from Momentum?

Consumers will get a more enjoyable customer experience;
They will be compensated for bringing value to the brand/retailer;
Shoppers get rewarded not only for their purchases but for simply sharing their personal details and preference data with a brand;
It is up to a customer to decide what personal information to share with a company – a customer has a full control over their personal data, which are securely stored by Momentum;
Clients are free to decide how to spend a received reward.

And what can marketers do with Momentum?

Brands will be able to better engage with clients and fairly pay active participants for driving value to the organization:

Pro-profit enterprises will be empowered to build stronger relationships with their customers;
They can also boost revenues through a system of rewards and incentives built on the top of Momentum;
Brands will have a clear picture which campaigns are a success and which are not very effective and take corrective actions.

Momentum ICO Information

Their private ICO is in progress, and you can join it if you want, but you need to be accepted for their whitelist first to participate in the token purchase. Attention, a minimal purchase during the pre-sale is 50K euro!
The dates of their public sale are not announced yet, but you may chat with their representative in Telegram – they are very responsive and helpful!
The token code is MMTM, its type is ERC-20 (Ethereum), total token supply is 1 billion MMTMs, tokens available for sale – 500 million, and the token price is approx. €0.10 (~0.12 USD/CHF). Their soft cap is €2.5 million, expected raisings are €25 million, and the hard cap is €42 million. The company is from Switzerland. Please, do your own research before deciding to invest in Momentum.

Bottom Line

Momentum is surely a much-desired project because it is the first to propose quite an easy way to earn cryptocurrency. A marketing automation platform, Momentum enables companies to start new or translate existing campaigns into crypto-based loyalty and reward programs where customers are compensated not only for their buying habits but for just loving a brand and showing that love in social networks! There will no longer be any wasted or expired points – with Momentum, customers can accumulate reward scores in their wallet and spend them in multiple ways including exchanging for any cryptocurrency or even fiat money. With such a powerful platform, brands and retailers will get a full set of tools to take their relationships with clients to the next, more fruitful and profitable level – the objective which every company strives to achieve.

Authored by: Will.Smith (@iwgeiw)
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