ARROUND is a decentralized augmented reality (AR) platform.

ARROUND is a decentralized augmented reality (AR) platform. ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world. ARROUND offers a disruptive and fully functional AR social platform available for iOS and Android, which will also be ported to consumer smartglasses. ARROUND offers a new and engaging way for advertisers, brands and organizations to reach their audience in a way that both delights them and informs them. AR developers have little opportunity to reach the consumer market The use of blockchain ensures IP rights and the AR Store provides a staging area to test new products and services, which ultimate contributes to the development of the social network.

The ARR is the fundamental unit of exchange within the ARROUND platform, and all commercial activities, although they may be priced in fiat currency, will be conducted in ARR tokens.

ARR tokens are used by the platform’s users to purchase or lease digital items or services from connected developers and by commercial parties in order to run advertising and marketing campaigns. Additionally, tokens can be used to motivate users to view advertising and marketing campaigns, plus provide an incentive for users to map their environment, therefore contributing to the creation of an augmented reality backbone network. Usage of the backbone can be provided to third parties through payment in ARR tokens.

Unique features of ARROUND

ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.

Established partnerships with global brands
Token plays vital role in fuelling business model
AR market growing at breakneck speed (65% CAR)
MVP available on iOS & Android
Innovative and comprehensive product
Experienced team with excellent track record
Why is ARROUND such a breakthrough blockchain project?

ARROUND is an advanced communication platform powered by blockchain that gives its users a beautiful personalized digital world, advertisers a new and exiting channel for their campaigns and offers AR-developers a vast sales market for their software and hardware. Every aspect of this universal AR ecosystem is fine-tuned to deliver a next-generation augmented reality experience that will form the next-generation backbone for the fast growing AR space.

What is ARROUND’s stand out feature?

ARROUND’s advertising solution is a game changer. It brings consumers, offline retailers and big data together for the first time, extending the effectiveness of mobile ads directly to the point of sale. Through the integration of our crowd-sourced AR Map, high street stores finally have access to the same digital marketing tools that e-merchants have been using for years. Bricks and mortar stores will be able to attract customers directly to products within their shops, based on socio-demographic and interest based targeting techniques.

What problems does this platform solve

The problem for advertisers is the oversaturation of the advertising market in the real world, which leads to a decrease in the effectiveness of advertising campaigns, and the growth of financial costs for it. ARROUND creates a new space for placing advertising where it will have a target orientation, and will require much less cost. Also, this platform solves the problem of AR technologies being unclaimed. On its basis, there will be interaction between advertisers and AR developers, which will encourage the latter to develop new technologies.

The main tool in the communication of advertisers and users will be an application for mobile devices. It is through it, users will be able to see ads and other items posted in AR. The application itself is available for download (for Android system), but it is in testing mode so the average user will not be able to register yet. The basic concept inside the app is”round”. This is digital content (3D object, image, text, link to some resource) tied to a specific location. In AR conditions, there are wide opportunities to use rounds for marketing purposes. Thus, ordinary users will be able to create their own rounds (which will be able to see only themselves, or their friends). Advertisers will be available a wider functionality in the creation of such content: it can be a flat banner ad (containing not only text or image, but also video), 3D objects, navigation. At the same time, the visibility of each round for users can be configured depending on the advertising purposes, as well as on the tariff plan purchased by the advertiser.

In the ARROUND application there are three main components: the camera (through which interaction with AR elements occurs), the news feed from the rounds (the user receives news only from those rounds for which he is subscribed), the map with the display of rounds on the terrain. There will also be different user roles: an ordinary user (interacts with rounds of advertisers and other users, has limited opportunities to create rounds), a professional blogger (has a wider functionality for creating rounds), a brand account (company account), an advertising agent account (creating advertising content using a wide range of tools), a moderator (advises users on emerging issues, controls the creation of rounds according to internal rules). It is also worth noting here that within the ARROUND platform there is a Portal – a web resource through which advertisers and bloggers can manage their content, pay for the use of the platform’s services.

What is interesting for users of the platform ARROUND? First and foremost is the ability to filter out not interesting ads, news, etc. a Normal user, looking, for example, on the Mall through the smartphone camera will be able to see his interest, advertising of goods. Besides, there is the opportunity to create their own rounds, or rounds to see friends. For advertisers, very good conditions are created for conducting advertising campaigns, allowing them to count on high performance. The created advertising content is targeted, and will be visible only to those users who are interested in it, and who are potential customers. Also, advertising inside AR will require much less financial costs (since there are no intermediaries, promoters, there are no costs for the physical production of advertising, its installation, etc.). This means that advertising on a Billboard in the real world will be much more expensive than placing it on this place, only in AR. Conditions are also created for the work of advertising agencies and freelancers. Using the platform’s tools, they will be able to create the content necessary for advertising for customers.

Token sale
Token — ARR
Pre-sale — February 27, 2018 may 1, 2018
Private sale — until September 15, 2018 (bonus 40%)
Token-sale — September 15, 2018 November 15, 2018.
Token price – $ 0.035
The minimum amount of fees – $5 000 000
The maximum amount of fees is $30 000 000
Tokens created— 3 000 000 000 ARR (unsold tokens will be burned)
The distribution of tokens:
48.3% – sales
8.2% bonus at time of sale
22% – community development and liquidity Fund (includes advisors, partners, etc.))
10% of the Fund for the support of the holders of the Master nodes
10% – command
1.5% bounty

Team members are represented on the site along with links to their pages on LinkedIn. Note that there are only 9 people, which allows us to assume that it is not all members of the team. SEO this project is Neil Bryant, since 2003 working in Moscow. Prior to that, he held positions related to financial and marketing activities in companies such as Badoo, PayOnline, Alpari Group, RIA Novosti. Among the participants we note Artem Haritonov, who also participated in the KYC project team.LEGAL, and Kate Bublik, who participated in the project team Humancoin.

Let’s pay attention to the team of advisors. There are 5 of them. The most famous of them: Vladimir Nikitin (participated in such projects: KYC.LEGAL, Pecunio, FTEC, DIW Token, Nauticus, Worldopoly, Enlte, Iagon) and Nathan Christian (participated in such projects: Moonlite, VeriME, Friendz, Online, Worldopoly, Bulleon, Datablockchain).

TEAM

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WEBSITE | https://arround.io/
WP |https://arround.io/content/file/arround-whitepaper-en.pdf
TELEGRAM | https://t.me/ArroundSupport
ANN THREAD | https://bitcointalk.org/index.php?topic=3014006.0
TWITTER | https://twitter.com/ArroundPlatform
FACEBOOK | https://www.facebook.com/Arround-2052833448334195/

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