OPEN Platform: Tested Business Model for a Strong Valuation
The best products are the ones that provide a foundation for others to earn and then can reap the benefits of others' labor. Payment providers and card networks are the prime example of this. A new blockchain product, OPEN Platform, will easily fit in this concept too; except, OPEN is aiming for an untapped market and can reap its earnings without many opposing projects.
OPEN Platform is linking centralized applications’ technological infrastructure with the blockchain market. Any product aims to grow its market base. In this case, crypto and applications are both being helped, and this means that OPEN Platform will be able to tap into two markets and offer value additions to both.
Applications have a demand for a new market, and the crypto community can supply that. Crypto community has a demand for increased utility of their holding, and the ability to use crypto for apps can provide that. OPEN Platform is simultaneously connecting two layers of supplies and demands. Such a seamless value offering on such a high scale is possible because the blockchain market still needs many additions to allow it to reach full potential. OPEN Platform is making a step in the right direction.
Business Model
OPEN Platform is targeting the massive app markets and is going to drive revenues through transaction fees. Its current fees stand at 3% and intend to be used for a developer pool which will airdrop tokens to developers to incentivize them to adopt the OPEN Platform. It is likely, with time, this fee will be slashed and that is not going to impact the profitability of the product. OPEN leverages its native OPEN tokens which allow it to have extremely low financial frictions.
Moreover, OPEN leverages smart contracts and blockchain to remove the need for strict hierarchal red tape to ensure security and operational fluidity. Due to this, OPEN Platform's cost of operations are far lower than traditional payment methods. OPEN can reduce its fees without facing much of a brunt other than a reduced pool for airdrop tokens.
The Potential
OPEN is targetting a massive market with a product that historically proves to be highly profitable.
App revenues climbed to nearly $60 billion in 2017. OPEN has the ability to grow this figure and reap the benefits of that growth with exclusivity.
The crypto market is approximately $300 billion. OPEN is providing a funnel through which those funds can flow to make transactions on a daily basis. Earning a 3% fee on even a fraction of that market is a massive valuation.
It is expected that OPEN's fee will be lowered, but it is important to note that card networks lose the vast portion of their 3% fee to operating costs, which OPEN does not have.
Alternately, the long-term projection for the crypto market is an extremely positive one and as the market swells further, OPEN's total capitalizable base will swell too.
OPEN is entering a market where existing players like card networks are worth 100s of billions. Moreover, its target market, crypto community is valued similarly and is growing.
OPEN has the potential to quickly soar to a 10-figure valuation.
OPEN Platform Contact Information
Website: https://www.openfuture.io/
Whitepaper: https://s3.amazonaws.com/openmoney/OPEN+Platform+White+Paper+2018-03-08.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=2150904.msg21517540#msg21517540
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