HYGH ICO REVIEW - The Future of Advertising

Hello friends, Today I will talk about a very exciting ICO project. I will be discussing how HYGH, is working to disrupt the traditional ad tech space within digital out of home advertising (DOOH), by becoming the Airbnb of advertising, creating a platform that enables digital campaigns that are hyperlocal, time specific and achievable on a budget.
In our world today Advertising is an important tool of promotion, Advertisement is a non-personal presentation of an idea or a product Advertisement supplements personal selling to a great extent. Advertising has, acquired great importance in the modern day characterized by tough competition in the market and fast changes in technology. HYGH has come up with a platform that revolutionizes the advertising industry where owners of public displays are connected with advertisers in a peer-to-peer fashion. The HYGH platform empowers everyone to become an advertiser, regardless of advertising competence or company size. Our easy to use app turns any screen into a highly flexible ad space, be it a tablet located at a convenience store checkout, a TV in a small shop window, or a professionally mounted outdoor billboard in Times Square.

ABOUT HYGH

HYGH is a decentralized peer-to-peer network that seeks to create an open international show community for dynamic real time advertising. The platform will connect advertisers with proprietors of public displays and allow users registered on the platform to become advertisers regardless of their employer measurement or their advertising competency.
HYGH, is working to disrupt the traditional ad tech space within digital out of home advertising (DOOH), by becoming the Airbnb of advertising, creating a platform that enables digital campaigns that are hyperlocal, time specific and achievable on a budget.

HYGH connects owners of public displays with advertisers in a peer-to-peer fashion. The HYGH platform empowers everyone to become an advertiser, regardless of advertising competence or company size. Our easy to use app turns any screen into a highly flexible ad space, be it a tablet located at a convenience store checkout, a TV in a small shop window, or a professionally mounted outdoor billboard in Times Square.

The HYGH ecosystem will consist of a Content Management System for displays that will enable display providers to have control of the contents available on their displays. The platform is easy to set up and requires little maintenance by the display providers.
Advertisers can run their hyper nearby ad-campaigns for a charge of as little as $5 per day. The HYGH platform will allow the advertisers to react to contemporary events, as they occur and enlarge their market reach as they can promote their products or services in the actual world.

MISSION

HYGH’s mission is to redefine how we as a society handle advertisements in our cities. Who should provide the infrastructure? Who should be advertising? We are creating an easy to use standard that enables:

Revenue Generation outside conventional locations
Advertising sites are not limited to conventionally placed screens. Any business can power up a screen and earn passive income by running advertisements in their hotel, shop or restaurant.

Real Time
Campaigns can be changed in real time to react to current events as they unfold such as weather variations, public events, or changes in traffic flow.

Hyperlocal
Campaigns can address local issues where people live and work and encourage consumers to use their purchasing power at local small businesses.

Time specific
Campaigns can be funded to run across an extended period or at peak periods such as rush hour.

With the easy to use HYGH platform anyone can create a real-time campaign or generate passive income as a display provider. We’re democratizing advertising and disrupting how advertising is done.

PROBLEMS HYGH SEEKS TO SOLVE

COST: Traditional out of home advertising requires an upfront investment for a set minimum number of screens. The cost is fixed and typically out of reach for small and medium enterprises.

FLEXIBILITY: Most digital advertisers only offer screens in established spaces. Once campaigns are set they cannot be altered to respond to situational or environmental factors such as increased outreach for for an ice cream brand during a heatwave.

TIME: Most digital advertising can only be booked for an extended period of time several months in advance. This makes it prohibitive for short term campaigns and excludes the opportunity for spontaneous advertising.

TRANSPARENCY: Currently digital outdoor advertising is confusing. It is largely unclear who to own what screens, how to book a campaign and what to do if there is a problem or error with the execution. It is not always possible to track campaigns in real time.

HYGH IS THE SOLUTION TO THESE CHALLENGES, LETS CHECKOUT THEIR UNIQUE BENEFITS

BENEFITS

Cost Efficiency: Advertisers have the possibility to choose their displays and book the precise time slots for their advertisements. This particular focused on will help the advertisers reduce the common fee associated with the advertisement and increase the conversion rate.
Time Saving: Display carriers are no longer required to undergo time-consuming procedures due to the fact to begin producing passive earnings they truly down load the HYGH application and set their preferences. Advertisers, on the other hand, can use the Campaign Creators to launch their adverts within minutes.
Global Scaling: The platform’s global disbursed network implements a lean enterprise mannequin together with a modular platform structure that permits world scaling as well as each person to take part on the platform as either an advertiser or a display owner.
Transparency: All the events and transactions that occur within the HYGH ecosystem are recorded in the distributed blockchain network. This generates trust, transparency and datasets, which advertisers can build upon as the advertisers, will have a potential of verifying how long, when and where their advertisements had been played.

UNIQUE FEATURES

Precise targeting
Our easy to use platform is highly flexible to the needs and budgets of advertisers: campaigns can be hyper local or widespread. They can be funded to run across an extended period of time or at peak periods only such as rush hour. Every campaign is responsive in real time, and can be changed in real time as well to react to current events as they unfold, such as weather and changes in traffic flow.

Earn passive income
The Display-Provider can now start earning money and play their own advertising campaigns on the HYGH platform free of charge. In exchange for this free feature, the HYGH Network collects statistical data per connected display, which gets used to improve the performance of the platform.

Smart analysis
Our in-built analytics enable you to get live feedback and monitoring tools for your advertising campaigns. You can compare campaigns across the platform both historically and specific to location to ensure that you are getting the best reach for your advertising spend.

How HYGH works

The advertiser begins via planning their campaign, offering content material for their campaign and setting their budget. The HYGH platform will enable the advertiser to coordinate its marketing campaign all through their desired timeframe using the set budget.

Once the price is confirmed, the advertiser can select the displays of their advertising and marketing campaigns. They will also obtain a specific overview and summary of the entire advertising campaign thru the consumer dashboard on the HYGH platform. A validator will audit the campaigns earlier than they go live.

Display providers begin generating income by deciding on the operating structures of their shows and connecting them to the HYGH network. They are additionally required to grant the HYGH network with information related to their display and make it accessible for use via advertisers.

Similar to the advertiser, the show companies will have get admission to an overview of their linked shows and cutting-edge earning through the dashboard. They will also acquire a special summary of their character-related displays and the overall performance of each display.

For Advertisers

STEP 1: Upload content for your advertising campaign.
STEP 2: Fine-tune your campaign by geolocation and ad timings with the help of the HYGH Algorithm.
STEP 3: Select the best displays for your campaign.
STEP 4: Get a detailed performance summary of your campaign.

For Display Providers

STEP 1: Select the operating system of your display and connect it to the HYGH network within seconds.
STEP 2: Provide information about your display and launch your advertising space on the network.
STEP 3: Access an overview for your displays and earnings.
STEP 4: Get a detailed performance summary for each of your displays.

Why choose HYGH?

No special skills and campaign experience required;
Manage their spendings;
Control and launch targeted campaigns on screens;
Fraud checks;
Integration of DOOH increases the transparency and campaign effectiveness;
Manage inventory portfolios;
Users can able to advertise on their smart TV, tablet & public space and start earning;
HYGH distributes 83.5% ad spendings, which helps to maximize the profits;
Scaling globally;
HYGH platform increases the transparency, security and trust with its users;

TOKEN AND ICO DETAILS

HYGH Token is the utility token of the HYGH Platform with a total supply of 1 billion token, It is an STO token that will be utilized as the store of value and interaction currency of the HYGH Platform.

Token and ICO Details
Token ticker: HYGH
Category: Security token
Platform: Ethereum
Type: ERC20
Token price: $0.05
Total supply: 1 Billion
Accepting: BTC, ETC, Fiat
Minimum investment: 250 USD
Hardcap: $23,85,000
Country:Switzerland
Whitelist/KYC: Whitelist&KYC