COOLOMAT

The global grocery market, one of the biggest consumer markets, forecasted to reach $11 trillion in 2021, is currently undergoing some of the most dramatic changes in history, partly due to internal factors, such as the changes in consumer behavior and new producers entering the market, and partly due to external factors such as technology, which opens the doors to new innovative models. Coolomat Market will change the online e-commerce grocery sector with an innovative approach connecting customers and producers, big and small, over a new innovative online platform utilizing blockchain technology and open source software. A big “game changer” is the connection to physical click & collect pick up point devices

What Is Coolomat Market?

The global grocery market is considered as one of the biggest consumer markets, one that is forecasted to reach about $11 trillion; this is by the year of 2021. The market is actually undergoing some of the most dramatic changes you could think of in history; it is partly due to the internal factors. It is moves like what we see in most consumer behaviors and the new producers that keep entering this ever-growing market.

Also, the external factors play an essential role in this change, external factors like technological changes, which has been able to open the door to more innovative business models getting into the market.
Coolomat Market Goals For Blockchain Food Groceries

Coolomat Market primary goal is to change the online e-commerce grocery sector with a more innovative approach than what we have been accustomed to. It is by connecting the producers and customers, either big or small over the new innovative platform that has been designed in a way to utilize the blockchain technology and also the open source software.

This platform will indeed be a game changer, with the connection to the physical click and also collect pick up point devices. The devices have been able to present the very first and the only worldwide network of this kind. And there is still good news for the end consumers.

The end consumer will enjoy healthier and eco-friendlier food supply that will be pegged at a lower price. But this is not all as the platform will offer better margins for the producer or farmer compared to the cooperation model they have been accustomed to.

The companies target is to provide the various producers with a real and better alternative to the big chains in the market. An alternative that will be able to ensure them with high-quality sales and even decent margins. It is a marketplace that will genuinely change the current grocery ecosystem, one that has been built on the new paradigm of the online grocery sales.

Coolomat Market CMK Token ICO Conclusion

When a company identifies the current problems that exist in a market and establishes a solution that will benefit a big group is one that you should consider to be a part of. The Coolomat Market is set to change the groceries marketplace it is by offering the end users with an eco-friendlier and low priced produce while still providing the producer better margins of profit than they have been exposed to.
The platform will genuinely disrupt the ever-growing online groceries market in the right direction, to reduce the number of monopoly retail chains we see in the market. For this reason, be on alert of the presale for the CMK token that will be announced soon, it is an opportunity you would not like to miss on.

The rise of the informed customer

Most of the retail/grocery business are still running operations that are set up to serve traditional customers. Traditional customers used mostly one channel, visited same stores, and were mostly aware only of those products listed by their favorite retailer. Those customers were also prepared to drive to store and wait patiently in cashier lines.

Today’s customers are much different, using multiple channels (web, brick and mortar, print, television, etc.), are very well informed and increasingly impatient. They expect retailers to offer them best shopping experience each and every time. As time is becoming increasingly scarce, expectations are shifting also in direction of most convenient shopping experience. Shifting the business to support this new customer requires adopting new omni channel sales and delivery strategies. With today’s complex and unresponsive supply chains which lack data transparency, such shift is particularly challenging.

Customer centricity challenge

As customers become increasingly more demanding in their desire for a seamless shopping experience, the role of the brick and mortar store is shifting. If consumer expectations and experiences ultimately determine a company’s success, then it is essential that companies put themselves in a position to better accommodate consumer demands.

Role of the technology

There is lots of buzz around new technologies and their potential to change how consumers engage with businesses, what is missing, is the clear view on what are customers’ demands and which technologies could serve those demands. Multiple articles and research publications are providing insight on key technologies serving customer demands, below is a summary of most relevant ones.

Buy Online Pickup in Store (BOPIS):

Enables customers to browse, shop and buy online, and then pick up their products in the store of their choice. Benefit of BOPIS are low costs of fulfillment, as no final mile delivery costs. The negative side is complex implementation preventing smaller retailers to invest in BOPIS, Poor Implementation,

Lack of physical stores carrying the product, Lack of signage and guidance.

Overall consumers often don’t find it particularly practical as store locations could be out of their daily travel route and consumer still needs to tackle with long lines and crowds in stores, especially during sales peaks (holidays). In fact, users who aren’t satisfied with the end-to-end experience are likely to stop using it altogether.

for more information:

For information about Coolomat Market, read our Whitepaper and visit our Website.
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