Targeting

What Is Targeting in Marketing?
Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.

Instead of trying to reach an entire market, a brand uses target marketing to put their energy into connecting with a specific, defined group within that market.

The four main types of market segmentation are:

Demographic segmentation: age, gender, education, marital status, race, religion, etc.
Psychographic segmentation: values, beliefs, interests, personality, lifestyle, etc.
Behavioral segmentation: purchasing or spending habits, user status, brand interactions, etc.
Geographic Areas: neighborhood, area code, city, region, country, etc.
#Target