(ICO) Media Protocol - The Protocol for Smart URLs

Hello dear subscribers, investors and crypto-enthusiasts. In this article, I'll tell you about a great project that creates an ecosystem to facilitate communication between the publisher and the consumer. The name of this project is Media Protocol.

MEDIA Protocol is an open architecture that creates a multi-directional economy, where publishers, creators and content consumers exchange content, data, and incentives, including financials incentives, directly. It enables publishers to directly incentivise the consumption of content using MEDIA Tokens, the protocol’s accompanying ERC20 token, and allows consumers to be compensated for their content interactions and the preference data they generate.

All actors involved in the creation and consumption of content recognise the important role that audiences play in the reception, perception and distribution of any given piece of content.

Existing economic models, however, cannot compensate audiences for the role they play. Through MEDIA Protocol, a direct two-way flow of tokens from publisher to consumer, and vice versa, remedies this and facilitates payment for paywalled content, tipping and the ability for content promoters to reward creators.

MEDIA Protocol is the foundation for an ecosystem where publishers, creators and any variety of content distribution platform can interact directly with consumers to further a more transparent, efficient and enjoyable online content experience for everyone.

MEDIA Protocol is designed to help the marketing, content and advertising industries transition towards more consumer-centric models. To this end, the MEDIA Protocol team is committed to creating a multi-disciplinary industry working group, to facilitate the adoption of all media, advertising and content blockchain protocols by publishers, brands, social networks and agencies.

Project ecosystem

MEDIA Protocol

The core MEDIA Protocol is a smart contract which implements the rewards-based economic model, provides token exchange within the economy and, via ERC20 and third-party exchanges, provides the ability to exchange tokens with third-party tokens/Ethereum/fiat currency.

CryptoCatnip

The CryptoCatnip dApp provides:

Proof-of-Concept for the protocol,
a reference architecture for those building dApps on the platform
bootstrapped engagement inside the ecosystem, promoting adoption and onboarding users.

Third-party dApps

It is essential to incentivise the creation of dApps by third-parties. Such applications could contain different features and focus on different topic areas than CryptoCatnip. For example, they may contain more features for content as two-way conversations, different ways of sorting and filtering through content or may embed aspects of MEDIA Protocol into a broader app.

Publisher Tools

Project will be creating simple tools for non-technical staff at publishers to submit URL promotions to the blockchain and to manage existing promotions.

Analytics Tools

Media Protocol will be creating some example analytics tools to enable publishers to get analytics from the blockchain without needing in-house blockchain development/analysis skills.

Documentation

Project will create accessible documentation on the protocol and smart contract integration to assist publishers and dApp creators.

SDK

As well as the documentation mentioned above, MediaProtocol will provide ready-made iOS and Android SDKs to publishers that they can embed into apps to provide the benefits of the CryptoCatnip ecosystem (for example, the interaction with the blockchain, balance display, etc.) without having to handle the integration themselves.

MEDIA Protocol enables two-way token interactions between content promoters and consumers. The protocol also provides the opportunity for affiliate apps (generally, third-party apps and content distribution platforms) to take a share from transactions they facilitate. The reward algorithm is defined in a way that it represents the impact to the publisher/promoter of the specific interaction.

This figure illustrates the token flow between content publishers, consumers, promoters and distributors.

Using MEDIA Protocol, publishers will be able to incentivise consumer interaction with content by using MEDIA Protocol to assign incentives (in the form of tokens) to a specific piece of content, represented by a URL, and distribute the tokens as specific rewards for defined content interactions via apps and content distribution platforms that support MEDIA Protocol.

Within this model, publishers can be both traditional publishers (the New York Times, The Guardian, The Economist, etc.) or brands who are creating content for marketing purposes.

Promoters are more likely to be brands who wish to distribute their own or other content. There is no restriction on content type. Content can be long or short, articles, video, audio or images. In fact, any URL regardless of its content can be used with MEDIA Protocol.

In General, the project is very interesting. You can join the project right now!

WEBSITE https://www.mediaprotocol.org/
WHITEPAPER https://www.mediaprotocol.org/papers/whitepaper.pdf
TELEGRAM https://t.me/Media_Protocol_Community
TWITTER https://twitter.com/MEDIA_Protocol
FACEBOOK https://www.facebook.com/MEDIAProtocol
GITHUB https://github.com/MediaProtocol/MediaProtocol
MEDIUM https://medium.com/@mediaprotocolsm
LINKEDIN https://www.linkedin.com/company/media-protocol/
YOUTUBE https://www.youtube.com/channel/UCMqo01fh4wST0XYck_zPHeA
Bitcointalk ANN thread https://bitcointalk.org/index.php?topic=3396313.new#new

Author: madnessteat
BitcoinTalk Profile: https://bitcointalk.org/index.php?action=profile;u=1894120
Ether Address: 0xA6768Aa6d7af7F2dED477176dD5aFd26D7288ba7

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