Brand Tokens- Currency of your Brand

Blockchain technology has gotten to the level in which the whole world cannot do without it. We have discovered that this technology is making the news headline everyday which symbolizes global and rapid adoption of this technology. But despite the greatness and potential of this technology, there are still some things that needed to be improved upon its use. We have several and different blockchain network such as bitcoin blockchain, ethereum blockchain, eos blockchain, tron blockchain and some other more. The level of difficulties associated with each of this blockchain network varies based on the type of blockchain. We have some blockchain that are more cumbersome and difficult to use than some others, we also have some that easy to use but they are lacking some other qualities. Let’s take for example the speed of transaction which is solely dependent on the nature of blockchain transaction. Some transactions do take several hours before it could be confirmed on the blockchain network, some blockchain also charges high transaction and mining fees. This is the reason why a new team has gathered around to rectify this problem by launching a new blockchain project known as Branded token

Branded Tokens is one of the Great Projects in town so i will urge you to take a minute to go through my write up before you make up your mind about investing on this rewarding project.

Here we go....
Introduction
BRND Token, the main token of the Brand Tokens ecosystem, is a Token as a Service (TaaS. Businesses can create their own unique token (xB) on the Brand Tokens network. With their own unique token, businesses can reward their customers easily without changing their brand image.

We are helping users to get more fun, better deals, and a new way of providing valuable feedback to brands. Token data aggregation enables new ways of content exploration and distribution, making recommendations from friends more valuable and trustworthy.

About Brand Tokens?
Brand Tokens is an all in one platform to manage all your brand token needs. Issue your own blockchain-based loyalty ERC20 token. List it on our exchange.

Easily integrate tokens into your services.Reward your clients with tokens and give them perks in exchange.

The Conundrum

Traditional loyalty and reward programs are at a crossroads as a result of an inability to adapt and meet demands from customers. Users sign up for loyalty programs with the expectation of increasing earning capabilities, transparent terms, and ease of redemption, but are often faced with complicated processes to earn rewards and find it even more difficult to spend them. Instead of earning loyal customers, these loyalty reward programs are causing companies
losses in revenue and customers. Some of the major problems include the following:
● Cash-back rewards delays

Cashback rewards are easy, but some companies still make it complicated. Cashback rewards are in the form of rebates, and most cards require that the holder logs into the issuing bank’s website to redeem as cashback on their statement. There are times when the options involve mailing the check, and this takes more delays. Only a few banks permit for automatic redemption.

● Functional restrictions

A number of loyalty programs have certain limits. Only certain locations are available at certain times. Thus, consumers have to ensure they have sufficient points to redeem their points. Such rewards cannot be replaced for something else, so either the consumer redeems or overlooks the points. Consumers have to first consider whether they get value or need to wait.

● No favourable infrastructure

Organizations favour more extended redemption periods, adherence to terms such as the purchase of specific items to improve their sales. This scenario shows that there is a disconnection between the needs of the consumers and those of the organization. Part of the problem is because of the lack of favourable infrastructure to issue, track, and make the system more efficient for both organizations and consumers.

Other issues include the following:

account inactivity – due to a deferred prize, users lose interest and engagement. This makes their loyalty account become inactive.

low redemption rates – unclaimed rewards are accounted for as liabilities on company balance sheets.
no transparency – clients have no insight into the total supply of points in circulations, etc.
high transaction and system management costs – it often costs high to create and maintain the loyalty program.
incompatible systems – it is tough to integrate two systems into one.
high customer acquisition costs – businesses tend to spend more on customer acquisition.
no liquidity – points can’t be exchanged for anything else other than prize.
Brand Tokens; Solution

Powered by blockchain, cryptocurrency tokens open an efficient way of classifying value through the creation of new assets or reimagining the old ones. Businesses now have new means of creating value, rewarding their customers, and developing new ecosystems and revenue streams. The security and transparency of blockchain technology are powering this new change.

With the help of the blockchain technology, Brand Tokens is building tools that enable organizations and companies to issue and manage their own branded tokens. Unlike other existing loyalty programs, we are offering a high level of flexibility, automation redemption, and monetary value rewards. Our solution is one-of-a-kind as we are the first to make this move in the loyalty industry. With our outstanding blockchain-driven solution, businesses will be able to create their own token on the Brand Tokens network. With this newly created token, each business will be able to reward their customers or clients on a secure, transparent and efficient platform.

How does it work?
BRND Token is designed as a TaaS. The TaaS model presents an innovative model that enables businesses to capitalize on the rise of blockchain without dealing with hurdles, risks and technical barriers associated with creating and owning tokens. Our business model pools together blockchain advancements and the emergence of crypto economics to empower all our token holders and create a better reward system. Through registering to the Brand Tokens network and acquiring BRND Token, which is the key token running the network, businesses can create their own unique token (xB).

Each business can use their unique xB to reward their customers in a more efficient way. We are offering businesses the opportunity to have their own unique token without going through all the technical challenges and costs of creating a token from scratch. Our platform has made it very easy for each business to reward their customers with the coin of their choice. This way, each business maintains their brand unlike other loyalty platforms that enforce a single general token for all businesses. The fact that each business can create their own token on our platform makes us stand out among the competition. In fact, we are pioneering in this endeavour.

When a business has created their own token, it is expected that the business encourages their customers to be a part of the network. With the unique token, each customer is easily rewarded for any business activity or task done. The customers are rewarded in token, which has a monetary value, and is stored in the customer’s wallet on the platform. With the token, the customers can purchase items or services from the particular business as well as convert to BRND, BTC, ETH and FIAT. This way, a business can confidently build a stronger relationship with their customers, and customers can easily be rewarded in a much more efficient manner.

How the Blockchain will Help
Loyalty networks tend to be costly to run and involve certain inefficiencies that often lead to long pay-out periods. Additionally, there is uncertainty from the company operating the loyalty program, whether it benefits the users the way it should. Blockchain greatly reduces the cost of operating a loyalty network. Only the initial costs of system setup and management are necessary. Fraud and errors are the major causes of increased cost. By leveraging blockchain, companies can improve on the visibility of transactions, thereby enhancing transparency and auditability of the system.
How Will the Blockchain Help
Loyalty networks tend to be costly to run and involve certain inefficiencies that often lead to long pay-out periods. Additionally, there is uncertainty from the company operating the loyalty program, whether it benefits the users the way it should. Blockchain greatly reduces the cost of operating a loyalty network. Only the initial costs of system setup and management are necessary. Fraud and errors are the major causes of increased cost. By leveraging blockchain, companies can improve on the visibility of transactions, thereby enhancing transparency and auditability of the system.

The Pros of the Brand Tokens Platform
For Customers

Today's customer wants to be rewarded instantly, and if they don't feel even a small endorphin rush, they won't catch on and engage. This is especially important during the first experience with the brand. Using tokens, they can be rewarded instantly because they will receive valuable tokens that can be redeemed or sold right away. Receiving tokens feels like getting cash.

The value of tokens is priced in real-time, so they might even become an active player on the brands market. If there are strong incentives put by the brand, users can engage not only through purchasing but also by trading the token. Thanks to the model where every brand has their own token, users can benefit from price differences. It means that every now and then, there will be a great deal to make with the brand. If the price of the given token loses in value for some reason, deals also become cheaper, giving the client an even better deal.

● Many Brands in one place - get the most out of what you’ve earned!

● Instant and transferable rewarding - tokens priced realtime

● Many good, customized deals for everyone

● Friends on board - sharing is caring - buy together even cheaper

● Manageable token wallet with friends and family

● Better User Experience - more fun

● Play & Win and Play & Earn programs for tokenized members

● Extra promotions not accessible for untokenized users
Why BRND Tokens:

One of the core values driving BRND is sharing prosperity with all stakeholders who have contributed to the growth of its ecosystem. Instead of having a small company that shares benefits with only a few directors, we believe a network-type of arrangement is better.

Since we allow brands to create their own token on our platform, which is the xB token, we are offering them a unique personalized loyalty program opportunity that is easy and cost-effective to run. This way, we are transforming the loyalty management market.

We also encourage brands who are our partners to buy BRND token on special terms. Each brand who stakes 1 mln BRND for a minimum of 1 year will be rewarded with a free premium subscription for the time of maintaining the staking. This way our members will provide the funds for further development of services they will use.

Token BRND:

SYMBOL: BRND
TOTAL SUPPLY: 1,000,000,000 BRND
DECIMAL: 18
BLOCKCHAIN: Ethereum – ERC20
Token Sale:

SOFT CAP: 250,000 USD
HARD CAP: 1,000,000 USD
ACCEPTED CURRENCIES: BTC / ETH / FIAT
Token Distribution:

● 10%: Pre ICO

● 20%: Round I of an ICO

● 40%: Round II of an ICO

● 15%: Marketing

● 10%: Team

● 5%: Reserve & liquidity

Team Members

Partners

ROADMAP

2020
Q1
● Brandtokens OU Company is incorporated in Estonia as a software and technology company.
● New website allowing Sign-Up for both Brands and Users with opportunity of subscribing for favourite brands tokens.
● preICO open for internal clients (limited edition to only 100 mln tokens).

Q2
● Voting system for users to decide which Brands they welcome on the platform.
● ICO - 400 mln tokens in distribution.
● First 1.000 Brands in the system.

Q3
● Mock-ups of an application
● Launch of loyalty program in tokens with BRND and xB for beta-testers and early adopters.

Q4
● Open platform for every company, massive on-boarding.
● Marketing deals, growing brand and user base.
● Launch Marketing Automation Tools for Brands.

2021
Q1
● AI powered profiling, new quality in Marketing Automation.
● Platform development.

Q2
● ICO Round 2.
● Intense marketing of the platform.

Q4
● BRND token listed on exchange platforms.
● Buyback of BRND tokens for the first time.
● Platform development.
For More Information You can Visit the Links Below:

Brand Tokens Website: https://www.brandtokens.io/

Brand Tokens Medium Page: https://medium.com/@brandtokens

Brand Tokens Official Telegram: https://t.me/BrandtokensChat

Brand Tokens Official Twitter: https://twitter.com/BrandTokens/

Author : Maniecool
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1692995
ETH Address: 0xc7a5bdAa10D8C40f7a7FAF35995C794bB769166b