SMATHIUM - A BLOCKCHAIN-BASED LOYALTY PLATFORM

Executive Summary
Numerous trials of blockchain process are being made, but it is still difficult to find a project with over 9 years of experience of professional e-business and global network that affects our daily lives. Smathium project will not only identify the major problems marketers and customers face, but also suggest a way to reform them.

Current Market.
With the growth of loyalty program increasing annually, it will reach an expected 6.9billion dollars in 2023.
In North America, customers join 13.7 loyalty programs on average, with 87% of them seeking loyalty program specifically for loyal customers.

Problems of market
• Closed structure.
Currently, loyalty programs have closed structure which puts a limit to using or trading reward elsewhere, simply to gain lock-in effect( tying a user to a specific brand). This disregards a customer's rights and compels customers to neglect loyalty programs.

• Lack of differentiation and insufficient rewards.
Each year, about 30 million dollars of reward points expire each. A report from COLLOQUY proves that 57% of customers were ignorant about their acquired points and 37% did not even know the exact worth of their points. The companies in same Industry have uniform loyalty program (ex. Stamp coupon in Cafe), lowering differentiation, and the points seem impossible to use because the actual rate of point is really low.

• Lack of sustainability in loyal programs.
Rather than managing a sustainable loyalty program, companies aim to gain immediate results due to limitations on price recquired to managing a loyalty program, and of course, time. This leads to a failure of loyalty programs. As a result, customers's benefits is reduced, leading to a shortfall in new customers and failure in managing existing customers.

• Brand tied to platform.
A central server takes full control of trade in the current loyalty program. Thus, the brands, especially the micro enterprises, are tied to a platform that is centered on monopolization. Moreso, it is vulnerable to hacking and external attack because all the customers' information are in a central server.

The ICO program and a token economy
The internal token we talked about earlier is marked SMD
Total assets supply: 10 000 000 000 SMT
For sale allocated: 4 000 000 000 SMT
Purchase price: For 1 ETH You can purchase 20,000 - 25,000 SMT. The number will depend on the stage at which You will join tokensale.

In my opinion, the project is very interesting and has quite good ratings. We will observe the development and remember the following. It is strictly forbidden to invest credit money, but only free. Be sure to study the technical document of the project.

What problems do we have today with loyalty programs?

First, it is a closed structure and customers can not use the rewards that they have received in other brands.

The rewards themselves are not enough and at the same time they do not cause interest in customers.

There is no differentiation, and when the programs themselves without such differentiation will eventually force customers to leave.

The benefits of using this ecosystem are many.

Anyone who connects the app to business or small merchants will be able to provide their own unique membership programs to their regular customers.

Speaking about shopping centers, they will be able to provide membership benefits corresponding to the consumer wholesale, instead of providing simple coupons.

Further, customers can receive their rewards in the form of cryptocurrency and the Smathium project itself will guarantee its customers legitimate assets.

Went next, touch on the theme themselves brands. They, when they participate in the Smathium platform, will buy and sell their own advantages and in addition the membership program itself will be transformed into a new sales channel for large brand sales.

Smathium is a loyalty platform based on blockchain that aims to solve the key challenges faced by traditional loyalty programs. A decentralized application (dApp) where all companies can create their own loyalty reward programs with a single token. A single system of loyalty points united in small online and offline businesses around the world that involve daily life. Cafeteria, restaurants, grocery store, and even shopping center. Smathium aims to unite several brands by building to loyalty reward platform for multiple companies that are open to all types of companies. As a means of unified exchange between users and brands, The Smathium Token can be used for transactions in all companies registered in our platform and can be exchanged. Further.

Problem of the

Closed structure of the loyalty program
Customers can not use
The rewards they received in other brands
Insufficient rewards
Rewards provided are insufficient and
They do not attract the interest of the clients.
Lack of
Differentiation reward programs without differentiation It makes the customers leave.

TOKEN ECONOMY
Token symbol : SMT
Tpe : ERC20
Total supply : 10 Billion SMT Price
PREICO : 1 SMT = 0.003 USD
Price in ICO : 0.0060 USD
Average price : 0.01 USD
ROI : 66.67%
BONUS pre-ICO : 50% discount
ICO as IEO : Discount sheets of 10%
For sale : 4,000,000,000 min.
Investment : 10 USD
Accepting: ETH, TrueUSD, USD Coin, Paxos Standard, Dai
Distributed in ICO : 40% of

Token distribution

Smathium team :

Changgyeom Kim, Planning Manager
Byungjin Kim, General Manager
Jaejon Kim, Project Manager
Mihee Park, Finance Manager
Joseph Hyun, Team Leader
Jee Ju, Chief Block Manager
Hyun Jung Choi, R & D Manager
Byung Jin Choi, Manager Legal
Jongkyung Park, System Security
Seungjae Shin - General Manager
ADVISORS

Eun Suk Lee Project Advisor
Doo Yong Jung Project Advisor
Jonathan Hong Technical Adviser
Hsiao Yun Fang Project Advisor
Ki Won Kwon Project Advisor
Hwanho Lee Project Manager
Nathan Kisung Hong Project Advisor
Route map


More information:
Website : https://smathium.io/
Report : https://drive.google.com/file/d/14AOnnmRhb74E1OQ0ggofj2ZlOcgIq3SH/view?usp=sharing
Facebook : https://www.facebook.com/smathium
Twitter : https://twitter.com/smathium
Telegram : https://t.me/joinchat/AlZnIk2fqNN1BK0PFTPNFw

Penulis : https://bitcointalk.org/index.php?action=profile;u=2002675